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‘Bashundhara Tissue-Bornomala Challenge’ campaign launched

‘Bashundhara Tissue-Bornomala Challenge’ campaign launched
Bashundhara Tissue has launched a digital campaign ‘Bashundhara Tissue-Bornomala Challenge’ on Monday in order to pay tribute to the martyrs who made the supreme sacrifice for the sake of Bangla language on February 21.
With the theme of ‘Bolbo Bornomala, Shunbey Biswa’, the inaugural ceremony was held at Bashundhara Industrial Headquarters-2 in Bashundhara residential area in the capital.According to the organisers, to recollect the sacrifice of the language movement martyrs and promote the Bangla alphabets, Bashundhara Tissue has started the campaign where participants will be required to articulate (without pause) the Bangla alphabets from ‘Ka’ to ‘Chandrabindu’ within 15 seconds and by making a video of it, they will post their videos on their Facebook accounts and challenge their friends and family members by tagging at Facebook.
The contest will continue up to March 5 and attractive prizes will be given to the selected winners at the end of the event.
Md Mustafizur Rahman, Deputy Managing Director of Bashundhara Group, was present at the launching programme as the chief guest.Speaking on the occasion, he said, “Although we speak Bangla, we do not practise alphabets. We all will take part in the contest so that we can say all the alphabets within a short time. Hope, everybody will do it.”
“Bashundhara Paper Mills is the largest paper industry of the country. As part of corporate social responsibilities, we are arranging this type of programme,” Mustafizur Rahman added.
In his speech, Md Towfique Hasan, General Manager (marketing and business development) of Bashundhara Group, said, “A number of persons (martyrs) like Salam, Rafique, Jabbar and Barkat sacrificed their lives for Bangla language. But many of us cannot say those alphabets properly. So, we have taken an initiative to promote the alphabets through Facebook.”
He also said: “Although it is a competition, the event will also help people practise Bangla Bornomala by which the contribution of the language martyrs would be remembered. After 65 years of language movement, we have taken such a noble initiative.”
Prominent youtuber Salman Muktadir, also known as Salmon the Brownfish, is the brand ambassador of this campaign.
He said, “Many of us do not know when the language movement took place. Our duty is to inform them so that they can know about it properly. Our duty is to teach those who cannot say Bangla Bornomala. Hope, we all will support this campaign.”
“I request everybody to upload a video on the Facebook after memorising the Bangla alphabets.”
The event was also attended by high officials of Bashundhara Group.

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