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S Asian Fashion Fest begins at Bashundhara Convention City June 12

S Asian Fashion Fest begins at Bashundhara Convention City June 12

Ahead of the country’s biggest festival Eid-ul-Fitr, the South Asian Fashion and Lifestyle Fest begins at the International Convention City Bashundhara (ICCB) in the city on June 12 for fashion lovers.
The ICCB, the country’s largest convention venue, is organising the lifestyle fest for the first time during the month of Ramadan.
MM Jasim Uddin, Head of operations of ICCB, made a formal announcement in this regard at a press conference at the seminar hall of ICCB in the capital on Sunday.
The best and renowned fashion and lifestyle brands from India, Thailand, China and Bangladesh will join the event with their bes products. The fest will have 95 stalls, according to the organisers.
Maynal Hossain Chowdhury, Adviser (treasurer) of Bashundhara Group, Divisional Head (HR & Admin) of ICCB Atiquzzaman Khan and Mirror Media and Production Managing Director Shahjahan Bhuiyan Razu were present at the press conference.
Jasim Uddin said three seminars will be held during the fest with the participation of fashion and lifestyle icons, designers, experts and conscious people from the participating countries.
During the fest, two icons or celebrities from different sectors like fashion, lifestyle, film and media will visit the event and choose two best products daily, he said.
The selected products will be put on display in the display corner. Besides, the fest will feature selfie zone, adda zone, interaction zone and beauty tips corner for the visitors.
Mirror Media and Production is the event partner of the fest while daily sun, Kaler Kantho, Banglanews24.com and Rtv are the media partners.
The fair will begin at 11:00am and remain open up to 10:00pm. The fair ends on June 30.

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